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When you started your home business, developing leadership skills may not have been the first on your list of things to do. You might be forgiven for believing that leadership is about managing a team: “If I work for myself why do I need to be a leader?”

However, if you think that leadership is not something you need to worry about, you could be seriously damaging your chances of success. Achievement in any area is all about leadership, whether you are working with others or alone.

Firstly, you need to remember that when you work at home there is no-one up at the front making all the decisions. You are responsible for everything that happens in your home business. You make the decisions, and you are the one taking action. You create the strategies, and you are the one who carries them out. You are both leader and follower.

When you start your home business you will first of all need to learn, and this will mean following others who are already successful. Even so, it is up to you to decide which of the skills you are learning will work best for you.

Once you have learned the basics and are feeling more confident, you will find that you start to have ideas of your own.

Just as a manager in a large company will call a meeting to discuss new strategies, you will need to pull your own resources together to consider these new ideas and how you are going to implement them.

Although much of your thinking might be on your own, you will still need to find other people who can advise and support you. Online forums or networking groups can play a large part here, and it is extremely useful to share your thoughts and ideas with others and allow them to contribute and perhaps help to develop your project further.

This is real leadership. You have had an idea, you have considered it, called on the minds of others to develop it, and now you can put it into action.

People who are successful with a home business are those who offer unique and personalised services. In order to do this, it is important that you develop your confidence and leadership skills.

When you have successfully developed your own niche, you can then become a leader in your own field, and in time you may find that others start to follow you.

Here is a summary of what you need to do to be an effective leader for your home business:

1. Recognise that you are 100% responsible for your business and its success. It is no good blaming others when things go wrong. This is what a “victim” does, not a leader.

2. Learn as much as you can about how to be successful. Find good training programs, join forums and make yourself into an expert.

3. Start to introduce unique services into your business. Research the market and personalise your business as much as possible to provide something that people want or need.

4. Continue to learn, develop and review. Things change, so you need to keep up with trends and move with the times.

5. Eventually, you will be a leader in your own field and people will turn to you for information and support. Treat them with respect, compassion and friendliness. This is true leadership.

Follow these steps, and you will not only be an effective leader but you will have a home business that is truly successful.

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When developing your international business, one of your first challenges will be creating trust with your foreign prospects. You may not recognize this as a challenge. You probably do a great job in creating trust with your current customers.

But there is a big difference. Your definition of trust will be different to your prospect’s definition of trust if he lives in a different country.

I had a very inspiring conversation with Liz Strauss on the use and misuse of translation online. Liz is the best person I know capable of inspiring interaction on her blog. She also knows a thing or two on the differences in the interpretation of the meaning of trust.

One of the things you are confronted with when you live in different countries, is different interpretation for a few common words. You may be able to translate them, but they have totally different guide books on how to apply them in different cultures. Nothing you can learn in a book can teach you everything.

Some of the words are always a challenge to apply and identify an accurate meaning:

Politeness
Friendship
Trust

Every time you change country the interpretation for these words changes. If you stay in a foreign country long enough you will pick up the new definition.

But one of these words, trust, is an essential part of developing your business.

So what do you do if you want to create an international business but cannot learn by traveling yet?

This is a question you need to ask yourself right from the start. In international business developing trust is critical to your success.

Luckily trust is often easier to create than you think.

Primary Factors In Creating Trust

To build trust in different cultures you need optimize two things:

Clarity
Consistency

This is simple enough. The hitch is that you must do both of these throughout absolutely everything you do.

Strive for clarity and consistency in all your communications and all your actions. And then review everything. Is there anything that is not clear and consistent?

A lack in these two factors is the first place where you lose trust. You will often lose trust from lack of clarity and consistency immediately and without any tell-tale sign. This means you may not even be aware of losing trust.

Other Trust Tools

I’ve just finished a two and a half month long series of cross-cultural communication web tools on Get International Clients. This series identifies specific cultural preferences for dozens of web tools.

For example, how you highlight your guarantee depends on the culture you are targeting. With so many North American internet marketers it is easy to see the type of guarantee that stimulates trust in these cultures.

But a French marketer would not use the same type of guarantee in the same way. Of course French people also need to have certain buttons pushed to incite trust. It’s just that the buttons are just slightly different, placed differently, and highlighted differently. The priority of how to hit all the emotional buttons is also different.

The way you communicate with your prospects can also create trust. Here are some things you can provide to help build trust:

International Case Studies, or Success Stories
Regular and consistent communication: newsletters, ezines or blogs
Glossary

The Perfect Trust Tool

There is no perfect trust tool you can learn about and use in all situations. The cross-cultural web tools are based on the five different recognized cultural behaviors. Countries can be rated or compared in these different scales.

Unfortunately my experience does not prove that you can use a cookie cutter tool for effective cross-cultural communication. This is why I do not advise you to sit down and compare ratings per cultural behavior and simply put all of the tools in place on your website.

You need to adapt these web tools with your specific and unique market. The web tools are a good guideline. But your market might have other overriding cultural differences, barriers or opportunities.

Find The Right Definition For Trust

Creating trust is often a very delicate balance. Especially when you are trying to create trust between two different cultures.

Here is how you I think you should go about finding trust-building web communication for different cultures:

Concentrate primarily on clarity and consistency in your communication and your actions
Get to know your international clients, go out of your way to communicate with them
Then slowly tweak how you highlight the different web tools appropriate for the country you are targeting
Consistently reach out to your international audience and evaluate your communications

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map

Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business

Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

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